Faces of Jaguar

Jaguar // Print + Digital + Social Campaign
A lot of people have preconceived notions about who Jaguar owners are — so we went across the country to prove them wrong.
For the latest iteration of our "Owner in Market" program, a multifaceted "Faces" project included four mini-docs, a book of owner profiles and interviews, multiple e-mails, social posts and a magazine reintroducing the Jaguar fleet.
Role: Interviewing, Copywriting, On-Set Direction