Vikings Versus

History' Channel // Social Campaign
Vikings will raid any weaker clan, or television show.
To disrupt the conversation around some of the most popular prime time TV shows, we watched and live-tweeted the season premieres of The Walking Dead, Better Call Saul and Teen Wolf, co-opting popular hashtags for the dramas and "attacking" these shows by creating tweets and gifs on the spot in the voice of our show's main characters.
Role: Copywriting, Content Strategy