Vikings Versus

History Channel // Social Campaign
To disrupt the conversation around some of the most popular prime time TV shows and turn attention to History Channel’s Vikings, we live-tweeted the season premieres of The Walking Dead, Better Call Saul and Teen Wolf, seizing on conversational moments to "attack" these shows - co-opting popular hashtags for the dramas and creating tweets and gifs on the spot in the voice of our show's main characters.
Role: Copywriting, Content Strategy